Modest fashion industry, consumers' brand choices

Author

Salaam Gateway
September 16, 2024

Pulse of the Global Islamic Economy

Rabi al-Awwal 13, 1446 AH

Asalam u alaikum,

The latest wave of anti-Muslim incidents has created fresh challenges and opportunities for the modest fashion industry. Which is why it is imperative for brands and retailers to get their messaging right. Read our main story in this newsletter to find out how brands can showcase their authenticity. 

Meanwhile, the Gaza conflict has refuelled nationalism, leading to the adoption of local brands, according to a study. Read how consumers express their political opinions through their purchasing power.  

Editor's pick:

Industry experts believe modest fashion is a mature industry that can absorb ongoing incidents

Recommended reads:

According to a study, many consumers believe brands are doing things that are political or politically motivated

Muslims are keen to find destinations which allow them to experience local culture and history

Did you know?

The Indonesia-Korea Comprehensive Economic Partnership Agreement (IK-CEPA) started in January 2023, and opened a bigger trade opportunity between the two nations, including in Korean halal cosmetics.

Infographics:

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