Modest style; meaningful meals

Pulse of the Global Islamic Economy

Safar 07, 1447 AH

Assalamualaikum,

This week, we explore how modest fashion is gaining credibility in Western academia. What was once considered niche is now being studied as a legitimate cultural and commercial movement, bringing with it new frameworks around identity, agency, and innovation.

Meanwhile, food security for Muslim communities is becoming more than just a question of access—it’s about aligning nutrition with faith. With support from organisations like IFANCA, halal standards are entering public institutions in the U.S., helping ensure children aren’t forced to choose between hunger and belief.

Finally, from Tokyo to Aichi, Japan is working to meet rising halal demand, from tourists, as well as from its growing Muslim population. Certification, supply chains, and education remain key challenges, but the long-term vision is bold: a self-sustaining halal ecosystem powered by local communities.

These stories remind us that when inclusivity is paired with authenticity, we don’t just serve markets, we serve people.

Did you know?

Between October 2023 and March 2025, over 2,800 social media posts revealed a sharp rise in consumer activism among Muslims, with 15.6% explicitly endorsing local, ethical alternatives to global brands. This shift—driven by values-based purchasing and geopolitical events—has led to real financial setbacks for major multinationals like Starbucks, Coca-Cola, and Carrefour, while propelling regional brands such as ZUS Coffee, Palestine Cola, and Almaz Fried Chicken into the spotlight.

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